Features > Segmentation
Segmentation That Actually Makes Sense
Scubamail’s segmentation helps you organize your audience based on who they are, what they do, and how they interact with your emails. No complex rules. No confusing filters. Just smart segments that work in real life.
Automate the busy work
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Create smart audiences instantly
Group contacts by behavior, attributes, or activity—like opens, clicks, sign-ups, or purchases. Build powerful segments in a few clicks without complex rules or spreadsheets.
Always-updated segments
Your lists update automatically as people take action. New subscribers flow in, inactive users drop out, and your targeting stays accurate without manual work.
One segment, many campaigns
Use the same segment across newsletters, automations, and campaigns. Send more relevant emails, avoid over-messaging, and keep every communication aligned.
Everything You Need to Segment Smarter
Perfect for targeted campaigns, personalized messaging, and automated journeys across email and SMS.
No complex rules
Create segments using simple conditions—no technical setup required. Filter contacts by behavior, activity, or attributes in just a few clicks.
Dynamic segments
Segments update automatically as contacts interact with your campaigns. Your lists stay accurate without manual work.
Behavior-based targeting
Segment users based on opens, clicks, sign-ups, or engagement history to send messages that feel timely and relevant.
Unified across channels
Use the same segments for email, SMS, and automation workflows. Keep your messaging consistent everywhere.
SEGMENTATION
Reach the right audience, every time
Organize your contacts into meaningful groups based on behavior, attributes, and engagement—managed from one simple segmentation view.
As contacts open emails, click links, or take action, segments refresh automatically. Your targeting stays accurate without manual work.
Use segments to tailor content, timing, and messaging. Send more relevant campaigns that feel personal and convert better.
Powerful segmentation to send the right message
Make every campaign more relevant. Scubamail’s segmentation tools help you organize contacts, personalize messaging, and target audiences based on behavior, attributes, and engagement—without complexity.
Behavior-based segments
Group contacts based on actions like opens, clicks, sign-ups, or purchases. Send messages that match what people actually do, not just who they are.
Attribute-driven targeting
Segment audiences using profile data such as location, preferences, tags, or custom fields. Create precise campaigns tailored to each audience group.
Real-time updates
Segments update automatically as contacts interact with your emails, SMS, or pages. Your audience stays accurate and up to date—no manual refresh needed.
Dynamic lists
Build flexible lists that grow and change with user activity. Add or remove contacts automatically based on rules you define.
Cross-channel segmentation
Use the same segments across email, SMS, and automation workflows. Keep messaging consistent while reaching users on their preferred channels.
Performance insights
See how each segment performs with clear analytics. Understand which audiences engage, convert, or drop off—and optimize your targeting accordingly.
Scubamail gives e-commerce brands the automation, insights, and omnichannel tools they need to grow faster, convert more, and succeed at scale.
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Empower your workflows with 150+ Scubamail integrations spanning CRM, CMS, ecommerce, and beyond.
